Te Wiki o Te Reo Māori Social Campaign
Art directed and created a series of short-form social reels for Countdown (Woolworths NZ) to celebrate Te Wiki o Te Reo Māori. The campaign was designed to increase awareness of the new te reo Māori language option available at self-checkouts, while making everyday kupu Māori more familiar and accessible to customers through engaging video and animation.
Concept & Creative
Developed the creative approach across three social reels, using everyday shopping moments as an opportunity to introduce te reo Māori in a fun and approachable way. Content highlighted common Māori names for fresh produce while naturally connecting customers with the new te reo Māori self-checkout experience.
Led the storyboarding and scripting process, shaping the narrative, pacing, and visual direction for both the live-action and animated content.
Production
Led the art direction and execution across a combination of live-action video and animation. This included storyboarding, scripting, visual storytelling, editing, motion graphics, typography, on-screen graphics, and animation. Created platform-native content that was engaging, educational, and consistent with the Woolworths brand.
Concept & Creative
Developed the creative approach across three social reels, using everyday shopping moments as an opportunity to introduce te reo Māori in a fun and approachable way. Content highlighted common Māori names for fresh produce while naturally connecting customers with the new te reo Māori self-checkout experience.
Led the storyboarding and scripting process, shaping the narrative, pacing, and visual direction for both the live-action and animated content.
Production
Led the art direction and execution across a combination of live-action video and animation. This included storyboarding, scripting, visual storytelling, editing, motion graphics, typography, on-screen graphics, and animation. Created platform-native content that was engaging, educational, and consistent with the Woolworths brand.
Outcome
The series helped strengthen Age Brightly's credibility and engagement across social channels, particularly on Instagram, where audience interaction increased through shares, comments, and saves. By connecting short-form video content with specialist-written articles, the campaign also contributed to increased readership of the Age Brightly blog, encouraging audiences to engage more deeply with the brand's educational content.
Collaborators
Videographer ~ Michael Moore
Key Assistant ~ Jade Sunkerlall
Video Editor ~ Michael Stephson
Audio Engineer ~ Native Studios
