Halloween Social Campaign
Art directed and created a series of three social reels for Countdown (Woolworths NZ) designed to build awareness of the Halloween range available in-store. The content followed the journey from discovering products while shopping to transforming them into Halloween recipes and decorations at home.
Concept & Creative Direction
Developed a social-first concept that made Woolworths' Halloween range feel inspiring, accessible, and easy to recreate. Each reel followed a customer shopping with a trolley, selecting featured products before transitioning into the final creation at home — connecting product discovery with practical Halloween inspiration.
Production
Led the creative execution across three reels, including two Halloween recipe videos and one decorating-focused reel. Through art direction, filming, editing, pacing, transitions, and on-screen graphics, the content was designed to showcase products naturally while keeping the storytelling entertaining and visually engaging.
Concept & Creative Direction
Developed a social-first concept that made Woolworths' Halloween range feel inspiring, accessible, and easy to recreate. Each reel followed a customer shopping with a trolley, selecting featured products before transitioning into the final creation at home — connecting product discovery with practical Halloween inspiration.
Production
Led the creative execution across three reels, including two Halloween recipe videos and one decorating-focused reel. Through art direction, filming, editing, pacing, transitions, and on-screen graphics, the content was designed to showcase products naturally while keeping the storytelling entertaining and visually engaging.
Outcome
The series helped bring Woolworths' seasonal Halloween range to life beyond the supermarket shelf, showing customers how products could be used to create memorable Halloween moments at home. By combining product awareness with useful recipe and decorating inspiration, the campaign created engaging social content that encouraged both discovery and purchase.
Collaborators
Videographer ~ Michael Moore
Key Assistant ~ Jade Sunkerlall
Video Editor ~ Michael Stephson
