Content Development

Building on the popularity of Woolworths' Bricks Home Collectables campaign, this project aimed to encourage participation while increasing awareness of the Everyday Rewards app. Through a relatable family setting, audiences were invited into the playful world of Bricks Home, blending storytelling with app education to create an engaging and rewarding customer experience.

Production

The production process began with storyboarding and close collaboration with the copywriter, motion graphics artist, and client to shape the creative direction. Together, we developed a custom 3D Bricks Home world that served as the setting for the story, bringing the collectables to life in an engaging and immersive way. Once the visual concept was established, we partnered with Native Studios to craft the audio experience, ensuring the final piece felt cohesive, playful, and true to the campaign.

‍

Outcome

The project supported customer engagement with the Bricks Home Collectables campaign by bringing the collectables to life through an entertaining and relatable family story. By naturally showcasing the Everyday Rewards app as part of the experience, the content helped increase awareness of the platform, encourage app downloads, and strengthen participation in the campaign, creating greater value for both customers and the Woolworths loyalty program.

‍