Brightly Seminar Events
Supported the delivery of Brightly's seminar events through on-site event facilitation and audience engagement. Developed promotional content across Instagram, Facebook, and EDM channels to increase awareness, drive event registrations, and support Brightly's broader goal of converting attendees into Baseline+ Assessment clients and Brightly programme members.
Content Development
Created promotional content across Instagram, Facebook, and EDM channels to communicate key event topics, speaker insights, and attendee benefits. Content was designed to build awareness, drive registrations, and introduce audiences to the value of the Brightly Baseline+ Assessment and membership programme.
Production
Supported the coordination and facilitation of live seminar events, ensuring a seamless experience for presenters and attendees. Contributed to event promotion through the creation and distribution of content across social media and email marketing channels before, during, and after events.
Outcome
Delivered a series of seminar events nationwide, combining live education with targeted promotional campaigns across social and EDM channels. Each event generated qualified leads, with attendees registering their interest to be contacted about a Brightly Baseline+ Assessment, contributing to ongoing programme growth and member acquisition.
Collaborators
Host ~ Hannah McQueen
Co-host ~ Dr. Cheryl Johnson
General Manager ~ Sarah Williams
