Big Night In Campaign
Woolworths NZ launched a nationwide Everyday Rewards campaign designed to increase customer engagement and reward programme participation. The promotion partnered with participating supplier brands, giving customers additional entries into the prize draw when purchasing featured products. The challenge was to create a cohesive in-store experience that clearly communicated the promotion while driving awareness across every stage of the shopping journey.
Creative Solution
I designed a comprehensive suite of point-of-sale assets that transformed the store into an immersive Everyday Rewards campaign experience. From entry gate displays and front-of-store digital screens through to shelf signage, floor decals, aisle entry treatments, freezer cabinet graphics, and promotional end-cap displays, every touchpoint was designed to highlight the promotion and guide customers towards participating supplier products.
Production
Working closely with the Everyday Rewards team and campaign stakeholders, I developed production-ready artwork across a broad range of print and digital formats. Each asset was adapted to meet retail specifications while maintaining consistency across multiple store environments, ensuring the campaign could be rolled out efficiently at scale.
Outcome
The campaign delivered a highly visible, end-to-end retail experience that reinforced the Everyday Rewards brand while encouraging customers to engage with participating supplier products. By connecting every major in-store touchpoint, the campaign made it easy for shoppers to understand the promotion and maximise their chances of earning additional entries through qualifying purchases.
