Specialist-Led Social Series
Art directed and edited a series of short-form social videos designed to transform expert insights into engaging, highly shareable content. Responsible for visual storytelling, pacing, motion design, on-screen graphics, and platform-native editing to maximise audience retention and engagement.
Concept & Scripting
Collaborated with specialists to shape expert insights into engaging, audience-friendly content that built credibility for the newly launched Age Brightly brand. Content was strategically connected to specialist-written blog articles, encouraging audiences to explore topics in greater depth.
Production
Led the art direction and post-production of the series, transforming specialist-led conversations into compelling social content. Through thoughtful editing, motion graphics, typography, and visual storytelling, the videos balanced professional authority with accessibility, helping build brand credibility while encouraging audiences to engage with related long-form content on the Age Brightly blog.
Concept & Scripting
Collaborated with specialists to shape expert insights into engaging, audience-friendly content that built credibility for the newly launched Age Brightly brand. Content was strategically connected to specialist-written blog articles, encouraging audiences to explore topics in greater depth.
Production
Led the art direction and post-production of the series, transforming specialist-led conversations into compelling social content. Through thoughtful editing, motion graphics, typography, and visual storytelling, the videos balanced professional authority with accessibility, helping build brand credibility while encouraging audiences to engage with related long-form content on the Age Brightly blog.
Outcome
The series helped strengthen Age Brightly's credibility and engagement across social channels, particularly on Instagram, where audience interaction increased through shares, comments, and saves. By connecting short-form video content with specialist-written articles, the campaign also contributed to increased readership of the Age Brightly blog, encouraging audiences to engage more deeply with the brand's educational content.
Collaborators
Specialist Contributor ~ Shelley Smith
General Manager ~ Sarah Williams
