Silver Ferns Kitchen
We partnered with Woolworths and the Silver Ferns to produce a fast-paced, engaging social campaign showcasing the simplicity of Woolworths’ pre-packed stir fry range. Our team led the project end-to-end — from creative development through to final delivery.
Concept & Scripting
We developed the “Easy as 1, 2, 3!” concept — three Silver Ferns players, three key ingredients: a Woolworths stir fry bag, diced chicken, and a Woolworths stir fry sauce. The content was designed to feel casual and conversational, using a loose, talking-to-camera style that gave space for each player's personality to come through.
Production
Filmed on location in a kitchen studio setup, the shoot captured each step of the recipe process with clean, bright visuals and authentic talent interactions. We kept the energy high and tone relatable to reflect the ease and speed of the meal prep.
Concept & Scripting
We developed the “Easy as 1, 2, 3!” concept — three Silver Ferns players, three key ingredients: a Woolworths stir fry bag, diced chicken, and a Woolworths stir fry sauce. The content was designed to feel casual and conversational, using a loose, talking-to-camera style that gave space for each player's personality to come through.
Production
Filmed on location in a kitchen studio setup, the shoot captured each step of the recipe process with clean, bright visuals and authentic talent interactions. We kept the energy high and tone relatable to reflect the ease and speed of the meal prep.
Post-Production
Our team handled all editing, colour grading, sound design, and versioning for multiple formats — optimised for Instagram, Facebook, and TikTok. Shortcuts and overlays highlighted each step of the recipe, ensuring the key messaging remained clear even when viewed with sound off.
Deliverables
- Hero 30s & 15s cutdowns for social
- Facebook & Instagram Reels with captions and on-screen prompts
- Static thumbnail frames and recipe highlights
Outcome
The content helped reposition Woolworths’ fresh food range as easy, quick, and athlete-approved — engaging audiences across social platforms in a light, branded, and memorable way.
Collaborators
Talent ~ Amelia Walmsley, Mila Reuelu-Buchanan, Paris Lokotui
Account Manager ~ Courtney Vanwyk
Senior Photographer ~ Michael Moore
Photographer Assist ~ Jade Sunkerlall
Producer ~ Julia Lynch
Video Editor~ Michael Stephenson
Colour-grading ~ Rhys McKenzie
